Tuesday, June 23, 2020

Create a Customer Avatar




What kind of hobbies does your customer have?
My customer will probably enjoy watching Netflix, searching the web, going on social media, and lastly doing DIY projects.

What kind of car do they tend to drive?
The car they drive will probably be in the 25K-50K range.

What TV shows do they watch?
Comedies like Friends, How I Met Your Mother, Everybody Loves Raymond. They could also view the occasional thriller.

Do they have children? Are any of them adopted?
They most likely will have at least one kid but they could also just have dogs. They are not adopted.

How old are they? How old do they feel?
They are most likely millennials in their 30s. They feel like they are in their 20s, being open to new technology and wanting to stay in the loop of the new trends.

What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
I have a few similarities like the TV shows, cars, and hobbies. I am a college student without any kids or dogs, who enjoys watching Netflix & searching the web (reading upon business articles & researching companies to invest in). I don’t think it’s a coincidence per say, as they are pretty common. The important factor is that they are homeowners in their late 20s to 30s, which I don’t fit.  

1 comment:

  1. Hi Erik,
    I enjoyed envisioning your avatar. He or she sounds like a normal person who keeps up to date on the latest technology and enjoys the fun things in life. The avatar has enough income to buy/ rent a house and takes care of someone or something other than themselves. I see your avatar living in a city or suburban area. great job!

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